Mohammad Jamshidi, located in Qum, which is famous for its production of good silk carpets, is an eminent atelier with an established, high status in less than no time by their second-to-none quality, superior weaving technology, novel designs, greatly contributed to popularizing the attraction of silk carpets all over the world. Their works are beautiful when seen from a distance, make you sigh upon a closer look, make you want to rub your cheek when you touch the smoothness—the variety of these products charm you as if it’s magic. The secret lies in the obsessive preoccupation of Mr. Mohammad Jamshidi Pour, the atelier’s master, with “the coexistence of artistry practicality”. Mr. Mohammad Jamshidi Pour For example, the items of the Mohammad Jamshidi atelier have a bit longer piles compared to silk carpets of other famous ateliers. This is because you can enjoy the smooth touch peculiar to silk more. The piles of silk carpets generally are cut as short as possible during the finishing process so that the beautiful patterns can been seen more clearly. Then, do the Jamshidi atelier’s items pale against ones from other ateliers? Well, the answer is no. Rather, they are appreciated as artwork. This is because both fields borders are so filled with fine patterns that you can’t immediately tell how many colors are used on the base. Of course, this requires elaborate weaving techniques. Another reason is that they are using the highest-quality silk threads, which are quite glossy strong.